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: Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319118471 | Date : 2014-11-07

Description :

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: Handbook of Asian Finance

ISBN : #0128012870 | Date : 2014-06-30

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PDF-407a2 | Asia’s miraculous recovery from the 1997 crisis ushered in unexpected transformations to its economies and financial sectors. The reasons many Asian countries are growing above 6%, with double-digit growth for a year or two in-between, are investigated by this extensive research collection. The Handbooks of Asian Finance analyze the forces behind these growth rates. Insights into banking, fund per… Handbook of Asian Finance


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by Hanneke Luth : Behavioural Economics in Consumer Policy: The Economic Analysis of Standard Terms in Consumer Contracts Revisited (European Studies in Law and Economics)

ISBN : #9400000863 | Date : 2010-11-15

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PDF-9eae8 | One of the main questions pertaining to policy interventions in consumer policy nowadays is: What to do with behavioral insights? This book presents a systematic research method for assessing policy questions from an economic and a behavioral economic perspective. Policy makers, practitioners, and academics alike can draw relevant insights from the application of behavioral economics to policy. By… Behavioural Economics in Consumer Policy: The Economic Analysis of Standard Terms in Consumer Contracts Revisited (European Studies in Law and Economics)


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: Teaching Consumer Competences: A Strategy for Consumer Education

ISBN : #9289319550 | Date : 2009-12

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by David Weinberger : Everything Is Miscellaneous: The Power of the New Digital Disorder

ISBN : #0805088113 | Date : 2008-04-29

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PDF-166f3 | “Perfectly placed to tell us what’s really new about [the] second-generation Web.”―Los Angeles TimesBusiness visionary and bestselling author David Weinberger charts how as business, politics, science, and media move online, the rules of the physical world―in which everything has a place―are upended. In the digital world, everything has its places, with transformative effects:• Information… Everything Is Miscellaneous: The Power of the New Digital Disorder


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by William B. Goodrich : Media Planning Workbook

ISBN : #0844235415 | Date : 2001-01-01

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PDF-81e14 | Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they’ll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analy… Media Planning Workbook


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by Adam Ferrier : The Advertising Effect: How to Change Behaviour

ISBN : # | Date : 2014-05-28

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PDF-b23b2 | Want to know how to influence other people’s behaviour?In “The Advertising Effect”, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the … The Advertising Effect: How to Change Behaviour


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by Arthur Landsman : Strategy Implementation. Health Care Sector SickKids

ISBN : #365687106X | Date : 2015-01-15

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PDF-35475 | Research paper from the year 2013 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 87, , course: Strategic Planning, language: English, abstract: The following scholarly research paper will cover the Strategic Planning Cycle and focus on the Strategy Implementation stage of the cycle. It will further review how the current strategic… Strategy Implementation. Health Care Sector SickKids


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by Hermann Riedl : Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition)

ISBN : #3658046961 | Date : 2015-03-25

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PDF-bad1b | Franchisesysteme von Grund auf verstehen, systematisch aufbauen und für alle Beteiligten zum Erfolg machen ist ein komplexes Unterfangen. Wie das geht, erfahren Sie in diesem Buch. Die Autoren geben sowohl Franchisegebern als auch Franchisenehmern wertvolle Strategien und Tools für das Tagesgeschäft an die Hand und liefern Antworten auf grundlegende Fragen: Wie können verschiedene Franchisesys… Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition)


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by Philip Kotler : Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

ISBN : #1405837063 | Date : 2005-09-06

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: Proceedings of the 1993 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173227 | Date : 2015-06-21

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PDF-c9d8e | This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an i… Proceedings of the 1993 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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: Proceedings of the 1998 Multicultural Marketing Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173820 | Date : 2015-05-20

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PDF-e96cf | ​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, market… Proceedings of the 1998 Multicultural Marketing Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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by Peter Kent : SEO For Dummies

ISBN : #7115341508 | Date : 2015-10-26

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by Ruth Marquardt : Mit Feel Management erfolgreicher im Vertrieb: So schöpfen Sie Ihre Potenziale aus (German Edition)

ISBN : #3658018992 | Date : 2013-11-29

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PDF-18df0 | Vertrauen weckt Vertrauen – das gilt auch für das komplexe Gefüge zwischen Verkäufer und Kunde. Alte Verkaufstricks und Kniffe sind heutzutage leicht durchschaubar und können beim Kunden zu Verstimmungen führen. Ein offenes Miteinander und bewusste Kommunikation können die Arbeit auf allen Seiten beflügeln. Basis einer langfristigen und vertrauensvollen Kooperation muss es daher sein, im … Mit Feel Management erfolgreicher im Vertrieb: So schöpfen Sie Ihre Potenziale aus (German Edition)


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Mit Feel Management erfolgreicher im Vertrieb: So schöpfen Sie Ihre Potenziale aus (German Edition) by by Ruth Marquardt

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Consumer Behaviorand Marketing Strategy Olson PDF 2a67d8a81

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Consumer Behaviorand Marketing Strategy PDF




by J. Paul/ Olson, Jerry C. Peter : Consumer Behaviorand Marketing Strategy

ISBN : # | Date : 2007-01-16

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PDF-62f82 | … Consumer Behaviorand Marketing Strategy


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[Pub.06rBb] Consumer Behaviorand Marketing Strategy PDF | by J. Paul/ Olson, Jerry C. Peter


Consumer Behaviorand Marketing Strategy by by J. Paul/ Olson, Jerry C. Peter

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